NEWCASTLE BROWN ALE
Trapped In A Schooner
When viewed from the correct angle this outdoor experiential activation makes you appear as if you're trapped inside a giant schooner of Newcastle Brown Ale. A dream come true for thousands—the Schooner made its way across the US, as part of the brand's Light Side Of Dark campaign, and into the hearts of brew-seeking adults everywhere.
Press: Commarts, This Is Not Advertising
Senior Art Director—Vitro
NEWCASTLE BROWN ALE
Human Installations
To align with the unique and unexpected qualities of Newcastle Brown Ale we created equally unique and unexpected guerrilla style outdoor. Part of Newcastle's Light Side Of Dark campaign.
Press: Commarts
Case Study
