Newcastle Brown Ale All - Kevin Lukens Advertising Creative Art Director

NEWCASTLE BROWN ALE

Taste The Lighter Side Of Dark

Sarcasm, wit, self-deprecation, insults, taboo subjects and deadpan delivery. We quickly realized that a bit of British humour could go a long way when tapped to create a standout campaign that would espouse the unique attributes and heritage of Newcastle Brown Ale.

Senior Art Director – VitroRobertson

Outdoor

Trapped In A Schooner
Experiential Activation

When viewed from the correct angle this outdoor experiential activation makes you appear as if you are trapped inside a giant schooner of Newcastle Brown Ale. A dream come true for thousands, the Schooner made its way across the US and into the hearts of brew-seeking adults everywhere one social media post at a time.

Press: Commarts, This Is Not Advertising

Human Installations
Guerrilla Outdoor

To align with the unique and unexpected qualities of Newcastle Brown Ale we created equally unique and unexpected guerrilla style outdoor that couldn't be ignored.

Press: Commarts

Case Study

NEWCASTLE BROWN ALE

Smooth Like No Other

One of my earlier and more memorable assignments at VirtroRobertson was this National outdoor campaign for Newcastle Brown Ale. I love well-crafted and thoughtfully compelling visual executions that can be executed so simply. They leave a lasting impression by simply asking the viewer to stop and think for just a moment—like a good Far Side cartoon.

Senior Art Director – VitroRobertson