VSP VISION CARE
Vision Accomplished.
In the Fall of 2020 VSP needed a campaign to drive website traffic during their crucial open enrollment season. We developed a campaign that showed how vision plays an important role in accomplishing our everyday goals using situations all could relate to during the pandemic.
Associate Creative Director — Mering
TV
"Remote Work" :30
"Distance Learning" :30
"Home Improvement" :30
"Binge" :30
Digital Banners
VSP VISION CARE
Eyeballs Are Amazeballs.
How do you increase enrollment among people who have perfect vision? That's no easy task when it's generally perceived that vision insurance is only for those who can't see clearly. But the truth is, not only can a yearly eye exam detect potential problems that may arise with your vision in the future, it can also detect early warning signs of over 20 different serious health conditions.
This insight got us thinking about all the other things our eyes are capable of that have nothing to do with vision. Culminating in a simple campaign that celebrates the orbs of awesomeness our eyes truly are.
Associate Creative Director — Mering
