VISIT YOUNTVILLE
The Art Of The Stroll Perfected Here
Yountville is a quaint little town in the heart of Napa Valley—both in physical location and in spirit. There you'll find boutique hotels, 5-star restaurants, wineries, chocolatiers, community gardens and bakeries that line picturesque streets where daily balloon flights depart. You could easily delight all 5 senses on a stroll down the main street. Research and strategy determined that the work created should communicate this walkable nature of the town. So, no production budget for a shoot we were challenged to develop a campaign using existing stock photography assets from local photographers. We came up with the idea to bring to life a stroll through Yountville using illustrations that served as a "walking path" through town that took viewers through a day of connected experiences.
Associate Creative Director – Mering
