Visit California. Dream Big.
From the gold rush to modern day Silicon Valley – California has been a magical place for dreams and dreamers since forever.
To inspire potential visitors with a slice of the California dream we created the "Dream Big" campaign. The launch included a national TV spot featuring a collection of California dreamers and a digital content hub, "The Dream365 Project". Here we housed shareable video and image content showcasing dreamers and dreams throughout the state. This included our own original content, custom content created in partnership with the creative community and curated video content that showcased the California spirit.
In the process we made some really big dreams come true. Highlights include a floating skate ramp built for Bob Burnquist on Lake Tahoe and the first California DreamGig (performances by bands at iconic California locations) with Band Of Horses.
The campaign was launched online with a 24-hour purchase of Youtube's homepage masthead. There we released our initial 24 pieces of video content in one day, one per hour.
PRESS: Fast Company, Wall Street Journal,Devour, Gizmodo, Think With Google, Skift (Awarded Skifties 2014 Best Branded YouTube Channel)
