SERENGETI EYEWEAR
Chase The Light
Serengeti Eyewear, historically known for its quality lenses chiefly among driving enthusiasts, looked to grow the brand by appealing to a broader target of passionate adventure seekers and visual artisans. To align the brand with aspirational ideas romanticized by today's youthful artistic culture—specifically regarding artistic craft, adventure and living-life-to-the-fullest—we developed a rallying cry that spoke to them as much as it could to Serengeti's heritage.
Associate Creative Director – The Shipyard
Posters
Brand Photography
