SAN DIEGO TOURISM AUTHORITY
Happiness Is Calling
San Diego is California’s quintessential Beach City. Laid-back and relaxed, with diverse and vibrant experiences, it inspires optimism and positivity. The "Happiness is Calling" multi-media campaign beckons all to come and experience San Diego's good vibes—and in the process realize the best versions of themselves.
Senior Art Director — Mering
TV
"Signs" :60 TV
OOH
San Diego Airport Terminal Exit
Brand Image Library
In addition to imagery captured for print and outdoor executions we developed a brand library for the clients various marketing needs. Below are a sampling images captured.
SAN DIEGO TOURISM AUTHORITY
Mr. Positivity
San Diego has a way of instilling in its visitors a more positive outlook and happy-go-lucky attitude. To spread this message we created a brand ambassador out of a wandering musician who embodied the San Diego spirit—Mr. Positivity. Then we sent him to Chicago and out across the ole www to spread the San Diego sunshine. It was bad news for bad moods everywhere.
Senior Art Director — Mering
Video Content
Mr. Positivity Warms Up Chicago
Happy World Compliment Day — March 1st
It's OK To #EpicFail
"Mornings"
