VISIT CALIFORNIA ORIGINAL SERIES
Jonny Moseley's Wildest Dreams
When looking to develop a content series that showcased California's abundance of outdoor experiences we had to look no further for a host than iconic Olympic Gold Medal freestyle skier Jonny Moseley. His up-for-anything attitude and charming personality hooked viewers instantly and lead to the most popular series on Visit California's Dream365TV branded entertainment channel.
In the series Moseley travels off the beaten path throughout California putting life, limb and ego on the line while attempting a variety of outdoor adventures for the first time. The series uncovered California's epic natural beauty, outdoor destinations and abundance of outdoor activities—while Jonny's love for California and adventure, along with his athletic ability, propelled the episodes beyond marketing. They were entertainment that also happened to be memorable love letters to the state. The episodes kept people watching till the end even on social, where they shattered the norms for industry viewing time and completion rates.
Associate Creative Director — Mering
Series Overview
Episodes
"Slack!" with Alex Mason and Andy Lewis
"Longboard!"
"Paddle!" with Rush Sturges and Sage Donnelly
"SnowMoto!" with JT Holmes and Josh Stack
"Climb!" with Kevin Jorgeson
"Cattle Drive!" with Bob Varian and The V6 Ranch
"Fly!" with Bob Burnquist
"Joust!"
"Foil!" with Kai Lenny and Rob Machado
Escape! with Mitali and Anaya Khanzodé
"ATB!" (All-Terrain-Bike) with Hans "No Way" Rey and Alison Tetrick
Sail! with Roman Hagara and the Red Bull Extreme Sailing Team
