VISIT CALIFORNIA
Childhood Rules
Remember the awesomeness of being a kid? Anything was possible. Go surfing in a tutu and pajamas? Yes, please. Share an ice cream cone with a puppy? Best idea ever. You see, childhood rules because there are no rules—and when you’re on vacation in California, that carefree, up-for-anything attitude isn’t just reserved for kids. With its abundance of experiences from theme parks to national parks, visiting California brings out the kid in everyone. Now, that rules.
Press: AdWeek, LBB Online, Ads of the World, Shoot Online
Associate Creative Director – Mering
TV
"Childhood Rules"