VISIT CALIFORNIA ORIGINAL CONTENT SERIES
California Dreamers
When developing the launch of Visit California's "Dream Big" campaign platform, we understood a fundamental component of that message was the need to share the stories of the iconic dreamers who embody the anything-is-possible attitude the state is known for. Starting with the launch of the platform and continuing for the following 7 years, we created and developed the "California Dreamers" original series—inspiring and entertaining short-documentary-films that profile people in California who are chasing their dreams and making them come true.
Below are a selection of films I worked to concept and develop in addition to those created for the launch (which can be seen here).
Role: Associate Creative Director — Mering
Episodes
Bella Kenworthy and Her Pink Helmet Posse
Between her pink helmet and mad talent, 8-year-old Bella Kenworthy is hard to ignore when she hits the skate park. The skater, surfer, and second-grader has a big dream that girls will take over the skate park, and nothing can stand in her way. With Nora Vasconcellos.
Nick Hart: The Rebirth Of Cool
British menswear designer Nick Hart tells how classic Hollywood, West Coast jazz and the sultry vibe of Palm Springs shaped and inspired his effortlessly cool aesthetic.
Chloe Kim: Behind This Snowboarding Great Is One Great Dad
Marta Beckett: The Rebel Ballerina
In 1966 an ex-broadway dancer moved to one of the most extreme climates on Earth and turned a ghost town into her stage.
Tommy Caldwell and Kevin Jorgeson: The Dawn Wall
Some dreams seem too impossible not to try. Meet The Fearless Free Climbers Who Conquered Yosemite’s Dawn Wall.
Shaun White: Air + Style
Amelia Rudolph: Bandaloop
Rudolph's Bandaloop Troupe Redefines Dance Through Daring Gravity-Defying Performances In Mid-air.
