ASICS
Sound Mind. Sound Body.
The ASICS brand is centered around the age-old Roman philosophy that its founder held close to his heart—"anima san in corpore sano," which translates to "a healthy mind in a healthy body." It asserts that physical exercise is an essential part of mental and psychological well-being. The philosophy rings true and was a powerful message to rally the work around for the ASICS brand. Our work for the "Truths" campaign was a 2010 Kelly Awards Finalist.
Senior Art Director – Vitro
"Truths" Print Campaign
"Shedding" Global Print Campaign
