ASICS
New York City Marathon Experience
For the 2011 New York City Marathon, we transformed the Columbus Circle Subway Station into the ASICS Marathon Experience. Over 2 football fields length of display space were used to form an exhibit that enabled fans to experience the excitement and allure of the world's largest annual race. This included a 20-yard digital display that enabled you to physically race elite marathoner Ryan Hall at his marathon pace. A truly humbling task.
A video featuring the "Run with Ryan" installation received over 500,000 YouTube views in less than a week. After leading Creativity Online's top 20 chart in November, 2011 it made their "Pick of the Day" and "Top 5 of the Week" video column.
Awards: Silver Lion, One Show Bronze Pencil, Best of Show at Digital OOH Media Awards
Press: Creativity Online, Fast Company Design, Adfreak, The Inspiration Room, Adweek
Run With Ryan: Interactive Installation
Case Study Video
What It Takes Sculpture
Runner Mural
Exhibit Posters
In total there were 17 unique visual displays that conveyed the spirit and passion behind the race. A handful of the remaining pieces are below. The posters where also part of a larger ad campaign with placements throughout the city's five boroughs.
The shoelace sculpture and bib sculpture were physically created and photographed for the exhibit—I'll never forget the late night spent finishing and "aging" the shoelace sculpture in my backyard leading to a visit from a skunk that was very curious as to what was going on—my poor dog. The actual pieces went on display in ASIC's retail partner stores.
