ASICS
Stop At Never
Enough is never enough. So even after all the testing ASICS products go through before release, we put them through a few more of our own. Using video, we showed simple demonstrations that creatively tested a unique product attribute found in each pair of ASICS.
The test videos were housed on the "Stop At Never" microsite we developed with Kokokaka Sweden. The site utilized beautiful full frame video with a parallax scroll navigation. Each test video linked to an interactive product page that allowed visitors to explore specific features and technology of the products in more detail via a scroll effect that would play and rewind footage of each shoe in motion. Some of the video highlights are below.
Awards: 2013 One Show Interactive Merit
Press: FWA Site of the Day, Adweek Ad of the Day, Creativity, Agency Spy, NY Egotist, Awwwards Site of the Day, This Is Not Advertising
Videos
"Jackhammer Test"
"Foot Vs. Fountain Test"
"Treadmill Test"
"Sink Or Sprint Test"
"Inverted Tennis Test"
Website
Video
