MAMMOTH LAKES TOURISM
No Small Adventure
Adventure is big in Mammoth Lakes. It flows through the veins of those who call it home and beckons the wanderlust to visit with landscapes one thought only existed in J. R. R. Tolkein novels. Everything you can do and see here is larger than life. To communicate that feeling in our brand advertising campaign we came up with the idea of applying fairy-tale character illustrations to photography of the regions landscapes— thus adding the only thing that was obviously missing from the natural, yet other-worldy, scenics.
Associate Creative Director - Mering
TV
"Legends Of Adventure" :30
MAMMOTH LAKES DIGITAL CONTENT
True Stories Of The Truly Incredible
While touring the town and meeting with locals we discovered that the stories they had to share were as equally inspiring as the landscapes they took place in. With this in mind, we set out to conduct interviews with as many locals as we could fit into a week-long stay in the destination. The stories we captured became the features of our "True Stories Of The Truly Incredible" content series.
Via a campaign landing page promoted via organic and paid social posts we invited all to explore these true stories of Mammoth Lakes amazement, told by the ones who lived them. The series brought to life legendary stories, told by town locals in short films and sharable animated posts.
Website
Stories Short Films
"The One That Got Away" — Tim Alpers
"Racing The Sun" — John Crowley
"Mountain Healing" — Kathy Copeland
MAMMOTH LAKES BRAND EXPERIENCE + DIGITAL CONTENT
360 Degrees Of Adventure
In 2017, Mammoth Lakes was looking for a way to stand out at various travel trade shows they participated in each year, as well as extend their "No Small Adventure" branding campaign. Emerging 360 technology looked to be a good solution, especially as Youtube, Facebook and other media partners were integrating the tech into their online platforms making it widely accessible digitally.
Just as the Mammoth Lakes brand stood for larger-than-life adventure, we set out to create something equally as inspiring when it came to a 360 experience. It was not enough just to show the destination. For the work to be successful and ownable we had to infuse our brand message and storytelling as well. So, we added talent, animation and captured all on video at a time when most 360 content consisted of static scenic photography. Much of what was accomplished was rare and even first-of-its-kind when it came to 360 degree content. This included high-frame rate footage and 360 degree drone aerials captured at extreme elevations where heavy-lift flight and temperatures were particularly challenging.
Case Study
360 Video Content
"360 Degrees Of Adventure"
Instagram Video
Awards:
2018 New York Brand Film Festival - Category: 360, AR, VR, and Emerging Tech
2018 Bronze Addy - Film, Video & Sound Branded Content & Entertainment
2018 Silver Telly - Craft Use of 360 for Branded Content
2018 Bronze Telly - General Travel/Tourism for Branded Content
2018 Gold W3 Award - VR / 360-360 Video - Branded
2018 Silver W3 Award - VR / 360-360 Video - Branded
Mammoth Cures For Common Maladies
To support mid-week travel to Mammoth Lakes we created a lighthearted campaign of short videos for social. The videos targeted 9-5ers during their all too hectic and busy work week—serving as a nice reminder that a little extra time in Mammoth Lakes is the perfect cure for life's bummers.
"Long Lines"
"The Mondays"
"Road Rage"
"Uphill Battles"
"Morning Commute"
